The Body&Soul Story
Herbs, Aromatherapy, Entrepreneurial Spirit & Limitless Passion!
Body&Soul is a local store in Jacksonville, Florida where natural deodorants, tooth care, hair care, pet care, luxury skin care, herbal bitters, tinctures, aromatherapy body and room sprays, chakra care, natural soaps and much more is made locally in-house.
We're also a local pop-up shop setting up at sometimes over 30 markets and events per month!
The two herbalists at the helm formulating the products are mother & daughter, Consuelo ("Connie") and Vanessa Alvarado respectively. They went through their herbalism certifications at the same time.
Connie raised Vanessa in a frugal, creative environment. There wasn't a time Vanessa wasn't surrounded by plants, product crafting, and old fashioned entrepreneurial work ethic! Connie ran a daycare out of her home when her children were young. There wasn't a time she wasn't scheming a creative project or business. Whether via genetics or osmosis by exposure (Vanessa likes to say, due to both) Vanessa absorbed it all.
Vanessa skipped conventional education to start a career in copywriting and web marketing at 21, learning skills that would help her with her own business in the future. All the while she was selling vintage items on the side. Eventually she'd leave marketing in cubicle-land behind to work for her vintage business full-time. A few years into her vintage-selling journey, she met Anthony "AJ" Copeland.
Vanessa and AJ bonded over their deep abiding passion for holistic care and small business immediately. Both had run successful business in the past. AJ owned a lawn care business and was getting started with freelance personal training. Just three months into their relationship, they moved in together. Not many months later, they were planning their future business with Connie, who was getting certified along with Vanessa in clinical herbalism, aromatherapy, and many other holistic healing arts!
Fun Fact: After their first date AJ pressed Vanessa for the details on her natural toothpaste and deodorant, fascinated by their effectiveness and telling Vanessa she had "the whitest teeth he'd ever seen". She'd been making her own herbal toothpaste and deodorant for years! These products would be re-formulated and would become the two best-seller's for Body&Soul. At Body&Soul we really do formulate the product WE would want and that we use. We've been making them before the business even -was-!